June 28, 2007, Chicopee, MA - Apatar, Inc., today announced Apatar Enterprise Data Mashups™, the world’s first open source on-demand data integration software tools and services at the Red Herring East Conference, being held June 26-28, 2007, in Boston, MA. Apatar Enterprise Data Mashups is a new product for aggregating and reading RSS content within the enterprise. Apatar enables its users to easily link information between files (Microsoft Excel spreadsheets, CSV/TXT files), databases (such as MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and consulting services for its integration solutions. Apatar is the first company to release open source tools for non-technical staff and customers to access the application data they need to do their jobs more effectively.

“Apatar operates across two of the most attractive technology categories for venture capital today: open source and Enterprise 2.0,” said Joel Dreyfuss, Editor-in-Chief of Red Herring. “Red Herring East is a great launch-pad for companies like Apatar, because this conference is where money, fortune, and good ideas connect."

According to The Gartner Group, “Corporate developers spend approximately 65 percent of their effort building bridges between applications.”

"Apatar is creating a shift in the way we look at data,” said Deepak Singh, Blogger-in-residence at TechBizMedia.com. “With its on-demand data integration tools working together with complimentary RSS aggregation services Apatar will go a long way towards commoditizing information integration between applications, databases across the enterprise traditionally suffering from information integration issues among heterogeneous systems."

"Before Apatar, there were many proprietary vendors offering data integration solutions to the enterprise marketplace. In many cases they were not cost effective. Apatar entered this market as an open source vendor offering on-demand data integration coupled with product support and services at a much lower cost,” said Krishnan Subramanian, Blogger-in-residence at TechBizMedia.com. “Even though Apatar software is designed as a toolset for developers, it does not require manual coding and may receive adoption among business users."

“In today’s enterprises, most data integration projects never get built. The ROI on these small projects is simply too low to justify bringing expensive middleware,” said Renat Khasanshyn, Founder and CEO of Apatar, Inc. “As the momentum for on-demand solutions continues to grow, business users are looking for applications that are easy to use. Apatar brings the ease of drag-and-drop data integration to non-technician users within companies who previously found proprietary data integration, ETL, and EAI software tools expensive and difficult to implement."

Major Apatar Offerings
Apatar Enterprise Data Mashups (www.apatar.com)
Apatar Enterprise Data Mashups is the first open source on-demand data integration software tool set and services, which help users integrate information between databases, files, and applications. Imagine you could visually design (drag and drop) a workflow to exchange data and files between files (Microsoft Excel spreadsheets, CSV/TXT files), databases (such as MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, RSS feeds, Amazon S3), all without having to write a single line of code. Users install a visual job designer application to create integration jobs called DataMaps, link data between the source(s) and the target(s), and schedule one-time or recurring data transformations. Imagine this capability fits cleanly and quickly into your projects. You've just imagined what Apatar can do for you.

ApatarForge (www.apatarforge.org)
ApatarForge is the first on-demand service, released under an open-source license, which allows anyone to build and publish an RSS/REST feed of information from their favorite Microsoft Excel spreadsheets, news feeds, databases, and applications. ApatarForge is the community effort where business users and open source developers publish, share, and re-use data integration jobs, called DataMaps, over the web. ApatarForge is the prime destination for Apatar users to collaborate and extend an Apatar Data Integration project. ApatarForge.org now hosts more then 105 DataMaps containing metadata. All DataMaps are available for free download at www.apatarforge.org.

Benefits
- Reduce integration cost
- Improve data quality
- Shorten implementation time
- Reduce maintenance costs
- Eliminate custom coding
- Knowledge workers can subscribe to secured internal or external RSS feeds aggregated from ERP/CRM systems, databases, personal and shared files and XML feeds.
- Synchronization across multiple interfaces (on-premises, on-demand, mobile)
- The ability to personalize feeds for workgroup collaboration, opportunity tracking, business and competitive intelligence, and project management.
- No coding! Visual job designer and mapping enable non-developers to design and perform transformations
- Users have the ability to create, publish, share, and re-use data transformations and output to RSS feeds by monitoring keywords and URLs for both internal and external systems.

General Features & Benefits
- Apatar brings its users a set of unmatched capabilities in an open source package:
- Visual job designer and mapping enable non-developers to design and perform data transformations.
- Aggregating and reading RSS content
- Connectivity to Oracle, MS SQL, MySQL, Sybase, Microsoft Access, PostgreSQL, InstantDB, BorlandJDataStore, Csv, Qed, HSQL, Compiere ERP, SalesForce.Com, SugarCRM, Goldmine, Microsoft Excel, XML, RSS, ATOM, WebDav, Autodesk Buzzsaw, any JDBC data sources, Amazon S3, Flickr.
- Job Scheduler
- Single interface to manage all your integration projects
- Flexible deployment options
- Bi-directional integration
- Platform-independent, runs from Windows, Linux; 100% Java- based
- Easy customization, source code included

About Red Herring East:
True to Red Herring's tradition, Red Herring East offers a forum for lively conversations and provocative exchanges, featuring keynote speakers and panelists from across the country for meaningful, industry-specific comparisons and insights. Confirmed executives from the following companies and organizations are among those who will speak: Akamai, Microsoft, Yahoo!, EMC, AOL, Nokia, Polaris Venture Partners, Apax Partners, DCM, Answers.com, Techtarget.com, and MIT Sloan School of Management. Ten CEOs are invited onstage to present their companies and business plans to an audience of 400 technology executives, CEOs, venture capitalists, and business leaders. This year, Apatar's dynamic founder and CEO Renat Khasanshyn was chosen to represent Apatar as one of these ten companies. To learn more about the event and register to attend, visit http://www.herringevents.com/east07.

About Apatar:
Apatar is the leading provider of open source software tools for the data integration market. With powerful Extract, Transform, and Load (ETL) capabilities, Apatar enables its users to easily link information between databases (such as MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and consulting services for its integration solutions. Headquartered in Western Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is currently used by 250 organizations and individuals worldwide. For more information visit www.apatar.com, and www.apatarforge.org.

For more information, visit Apatar Press Room, at www.apatar.com/newsroom.

Press contact:
Alex Khizhnyak,
Apatar Evangelist
Apatar, Inc.
Tel.  (617) 848-5959
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www.apatar.com